Howto use KPI to manage your website’s ‘PROFIT’
For B2B or B2C website’s owner who sells its products abroad, how to make the most profit from the website is an important subject. Foreign e-ecommerce websites have already had many experiences in this field. But for most China websites, it is still a dark area. Not enough strategies, not enough analysis, making it hard to manage the income for e-ecommerce website.
Mulandesign, a China website design company, has firstly intruduce KPI (key Performance Indicator) for customers to manage their goals and targets, and helping these mainland website owners to achieve their Business Objectives. For websites selling products abroad, making profit as big as possible is most likely their Business Objective. To achieve it, Mulandesign will suggest a list of KPI to accomplish.
1. ROI (Return of Investment)
ROI is the critical factor for most commercial websites. Website owners will make a big efforts in increasing the website visitors, improving the user experience as well as more attractive offers. All these efforts will have one goad- that is to increase the ROI. For most e-ecommerce websites in China, the ROI is below 1%, which is too low comparing that of the foreign e-ecommerce companies. To improve ROI, website owners need to set targets below to acommplish:
- User experience
- SEM(including binding and SEO)
- Attractive offers(like coupon, discount, free shipping, etc.)
2. Average Order Amount
The Average Order Amount is a key factor in growing sales on your store, and it’s something that you can work on right away. The average order amount can be calculated as simply as TOTAL SALES / NUMBER OF ORDERS for a certain period of time.
3. Repeat Purchase Rate
Repeat Purchase Rate greatly reflects the user’s loyalty to your website. It is the indicator of whether your product or service is accepted by your buyers. A high Repeat Purchase Rate website usually will have higher reputation and more users will come to your website.
Mulandesign, A Chinese website design company located in Shenzhen, China, will offer you a series of website design services, including website dianose, website analysis, website construction, online marketing and website operation in China.
