The VI designing process of Mulan Design is divided into the following four phases.

preparatory works:

Establish a professional team including VI design experts each having their own specialties. As to some projects abundant in funds, Mulan Design will invite some experts on marketing, aesthetics, psychology etc.

idea designing:

Understand the mind identity, i.e. the purpose, principle and value of operation; define the basic spirit through the process of VI designing; investigate and research the VI design programs of other enterprises in the same company and decide the idea of VI design of your company, image orientation, image concept, designing concept etc. included.

details designing:

According to the designing idea and project content, determine the basic elements of company VI system, i.e. logo, standard characters, standard colors, slogan, image graph, the organization, regulation and designing of each part and so on.

VI design brochure compiling.